Unlock the power of your Social Impact Culture.
10 Ways to Do Good.
Your organization and its employees are doing good. Community relations, corporate philanthropy, corporate social responsibility (CSR), community investment, community engagement. No matter what you call it, employees are doing good in lots of different ways: Giving to charity, recycling, volunteering, serving on boards, donating canned goods or clothing, attending community events, marketing a favorite nonprofit, sharing with friends and families in need, purchasing brands that support causes, and caring for their own health and wellness.
It all adds up to social impact.
WHAT IS a SOCIAL IMPACT culture?
Corporate social responsibility--social impact through "doing good" in the workplace--builds a positive employee culture.
Why is this?
Philanthropy--”a love of humanity involving both the giver and receiver”--embodies emotional energy, storytelling, and universal human respect and understanding. This, in turn, connects people with each other and makes it easier and more productive to do business together.
Getting better results for everyone--the organization, its employees, and the community--starts with being human. That's why understanding your organization's Social Impact Culture is becoming increasingly critical to the success of your human resources and talent development strategies.
WHAT IS YOUR ORGANIZATION'S SOCIAL IMPACT CULTURE?
A canned food drive, or a family event at the zoo? A 5K, or passing around an envelope to collect cash for a local charity?
There’s only one way to find out which types of “doing good” activities your employees will like best: Ask them. Leading organizations regularly gather input from their employees about the causes they care about and the ways they enjoy doing good for others.
Empowered by this information, your organization can shape its corporate social responsibility program to match the Social Impact Culture preferences of the team.
A Social Impact Culture HELPS drive business results
Studies of the emerging workforce, including Deloitte’s third annual Millennial Survey of nearly 7,800 Millennials from 28 countries, show that a clear majority of the younger talent base wants to work for companies that are committed to charitable giving, volunteering, and making a positive impact on the bottom line and beyond. For example, the 2014 Millennial Impact Study showed that 94% of people in this demographic want to use their talents for doing good.
Researchers at the University of Southampton found that workers' performance increased by an average of 13 percent when they were given social incentives. 88% of new job seekers choose employers based on strong corporate social responsibility values.
Companies with the highest levels of employee engagement report increases in business performance, improving an average of 19.2% in operating income, compared with a 32.7% average decline in companies with lower levels of engagement. A strong culture of engagement can reduce staff turnover by 87% and improve performance by 20%.
Does a culture of employee social impact engagement help the bottom line? Count on it.
What is your organization's Social Impact Culture telling you?
Understanding your organization's Social Impact Culture is becoming increasingly critical to the success of your human resources and talent development strategies. Discover what your Social Impact Culture is telling you about how to motivate your team by aligning your organization's CSR program with the activities that truly matter to your employees.
Learn more about a 30-day process to give you the insights you need. Contact the experts at firstname.lastname@example.org.