Giving, volunteering, serving, donating, purchasing, marketing, recycling, attending, sharing, and caring. 10 Ways to Do Good. Celebrating favorite causes in the workplace is more important than ever.
In 2012, Procter & Gamble’s former global marketing officer, Jim Stengel, released the results of a 10-year study of 50,000 brands. This study found that a business built upon ideals outperforms the S&P 500 by four times.
Dozens of studies by other firms consistently indicate that more than 90% of consumers want to purchase products and services from companies that are doing good.
Recruit and retain talent
Studies of the emerging workforce, including Deloitte’s third annual Millennial Survey of nearly 7,800 Millennials from 28 countries, show that a clear majority of the younger talent base wants to work for companies that are committed to charitable giving, volunteering, and making a positive impact on the bottom line and beyond. For example, the 2014 Millennial Impact Study showed that 94% of people in this demographic want to use their talents for doing good.
The Social Impact Benchmark is a best practices resource for organizations whose leaders believe that making organizations more human leads to greater success.
Do good. Celebrate your way. Benefit all.