Why do you need a Social Impact Story?

Stories of social impact offer compelling content platforms for employee and consumer engagement, especially online. Lining up your social impact strategy with your content marketing strategy is a smart move.

But why content marketing? Consider a few statistics:

  • In 2014, 58% of businesses plan to increase their content marketing budget. Content Marketing Institute
  • Nearly 93% of B2B organizations rely on content marketing for brand building and demand generation. Content Marketing Institute
  • 78% of CMOs think custom content (articles, white papers, blogs, etc.) is the future of marketing. 73% of B2B content marketers are producing more content than they did one year ago. And B2B companies that blog generate 67% more leads than those that don’t. Webdamsolutions.com
  • 63% of readers are more likely to be influenced by blogs than magazines when deciding on a purchase. Marketing Query
  • More than 3 out of 4 (77%) B2B marketers use a blog as part of their content marketing mix. Social Media Today
  • Blogs convert readers into buyers In fact, 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs. LeadersWest Digital Marketing Journal
  • 87% of buyers say online content has a major or moderate impact on vendor preference and selection, especially if it is authentic. B2B Marketing Insider