Social impact + content marketing = power for your brand

Stories of social impact offer compelling content platforms for employee and consumer engagement, especially online. Lining up your social impact strategy with your content marketing strategy is a smart move.

But why content marketing? Consider a few statistics:

  • In 2014, 58% of businesses plan to increase their content marketing budget. Content Marketing Institute
  • Nearly 93% of B2B organizations rely on content marketing for brand building and demand generation. Content Marketing Institute
  • 78% of CMOs think custom content (articles, white papers, blogs, etc.) is the future of marketing. 73% of B2B content marketers are producing more content than they did one year ago. And B2B companies that blog generate 67% more leads than those that don’t.
  • 63% of readers are more likely to be influenced by blogs than magazines when deciding on a purchase. Marketing Query
  • More than 3 out of 4 (77%) B2B marketers use a blog as part of their content marketing mix. Social Media Today
  • Blogs convert readers into buyers In fact, 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs. LeadersWest Digital Marketing Journal
  • 87% of buyers say online content has a major or moderate impact on vendor preference and selection, especially if it is authentic. B2B Marketing Insider