Win them over with a Social Impact Story.
Social media + community impact
What would happen if your organization could combine the influence of today's social media with the increasing importance of community impact?
You'd start winning over the hearts and minds of today's workforce and consumer base.
Celebrating your Social Impact Story will unlock the power of social impact engagement to attract and retain talent, engage your employees to achieve results, and build brand loyalty with your customers.
What IS Social Impact?
Your organization and its employees are doing good. Community relations, corporate philanthropy, corporate social responsibility (CSR), community investment, community engagement. No matter what you call it, you and your employees are doing good in lots of different ways. Giving to charity, recycling, volunteering, serving on boards, donating canned goods or clothing, attending community events, marketing a favorite nonprofit, sharing with friends and families in need, purchasing brands that support causes, and caring for their own health and wellness.
10 Ways to Do Good.
It all adds up to social impact.
WHat is a social impact story?
In today's socially-conscious economy, the Social Impact Story is a must-have communications asset to build authentic, emotional relationships with the people you want to engage--employees, customers, and the community.
Capture it. Create it. Celebrate it.
What does it take to make a Social Impact Story compelling? Three steps.
- First, capture the 10 Ways to Do Good already happening within your organization. No doubt dozens of the elements of your Social Impact Story are already scattered across your website and other communications assets. When you know what you are looking for, it might surprise you to see just how much good is already going on in your organization.
- Second, create the story by framing "doing good" in the context of the goals you are achieving as an organization and your organization's vision, mission, values and purpose.
- Third, celebrate the Social Impact Story in high-touch, trendsetting print, showcasing the talented employees who make it happen, every day.
What is a Social Impact Story not about? It's not about promotion or advertising. What is a Social Impact Story about? It's about celebrating authentic, emotional connections among people who believe in your organization and recognize its positive impact on the lives of others--one human being at a time.
What do the numbers say?
More than 94% of the incoming workforce wants to see an employer's commitment to a culture where social impact is a priority, and 90% of consumers want to see this same commitment in companies where they do business.
Reputation Institute, a private global consulting firm based in New York, released at study in early 2015 of 47,000 consumers across 15 markets. The study ranked the world’s 100 most reputable, multinational businesses with a presence across the globe. According to the study, 42% of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility (CSR).
WHY Content Marketing?
In 2014, 58% of businesses increased their content marketing budget. Content Marketing Institute
Nearly 93% of B2B organizations rely on content marketing for brand building and demand generation. Content Marketing Institute
78% of CMOs think custom content (articles, white papers, blogs, etc.) is the future of marketing. 73% of B2B content marketers are producing more content than they did one year ago. And B2B companies that blog generate 67% more leads than those that don’t. Webdamsolutions.com
63% of readers are more likely to be influenced by blogs than magazines when deciding on a purchase. Marketing Query
More than 3 out of 4 (77%) B2B marketers use a blog as part of their content marketing mix. Social Media Today
Blogs convert readers into buyers In fact, 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs. LeadersWest Digital Marketing Journal
87% of buyers say online content has a major or moderate impact on vendor preference and selection, especially if it is authentic. B2B Marketing Insider
What's your organization's Social Impact Story?
Ready to tell your story? Contact the experts at firstname.lastname@example.org.