A corporate social responsibility program. It sounds nice, right? Yes. And it's nice to have. And it's good for business. Consider:
- 88% of new job seekers choose employers based on strong corporate social responsibility values.
- 86% would consider leaving if the company’s corporate social responsibility values no longer met their expectations.
- Companies with highest levels of employee engagement see increases in their bottom line, improving an average of 19.2% in operating income, compared with a 32.7% average decline in companies with lower levels of engagement.
- Highly engaged companies can reduce staff turnover by 87% and improve performance by 20%.
Looks like a corporate social responsibility program isn't just a nice thing to have. It's a must-have.
Research sources: Social Ethics: A Peek into 2012, Linda Novick O’Keefe, Founding Executive Director, Common Threads; Harvard Business Review, Green Research - Annual Sustainability Executive Survey, 2012.