HEARTS & MINDS
TOOLS FOR today's social impact culture
In today's social impact culture, the lines are blurry. Engaging your employees, customers, and key influencers doesn't work the way it used to.
That's why 50 companies joined forces in 2015 and created the Social Impact Benchmark, a learning community to share and celebrate best practices for growth in today's marketplace, where social media is mainstream, community impact is on everyone's mind, and doing good is a business imperative.
Market research consistently indicates that more than 90% of consumers prefer brands that incorporate social impact elements.
A strong culture of engagement can reduce staff turnover by 87% and improve performance by 20%. More than 86% of the emerging workforce wants to work for an organization that embraces social impact values.
In 2012, Procter & Gamble's former Global Marketing Officer, Jim Stengel, released the results of a 10-year study of 50,000 brands. This study found that a business built upon ideals outperforms the S&P 500 by four times.
University of Missouri-Kansas City, Avila University, NAIA, University Academy, Park University, Center for Mindful Development PLLC
Companies use a variety of terms to describe social impact activities: Community relations, civic engagement, corporate giving, corporate citizenship, corporate philanthropy, corporate social responsibility (CSR), community investment, community engagement. Whatever words a company uses, the reality of today's workplace is that employees are doing good in many ways. Giving to charity, recycling, volunteering, serving on boards, donating canned goods or clothing, attending community events, marketing a favorite nonprofit, sharing with friends and families in need, purchasing brands that support causes, and caring for their own health and wellness.
It all adds up to social impact.
The "10 Ways to Do Good" refer to 10 activities indicated by a five-year in-depth research study to reflect the total "doing good" footprint embraced by today's socially-conscious consumers, families, and workforce.
Take a minute to review the definitions of the 10 Ways to Do Good. Chances are, you're doing more good than you realized.
Contributing money to a charitable organization qualified under Internal Revenue Code Section 501(c)(3). The organization, in turn, uses the money to support people in need, pay for educational and research activities, engage in the arts, or pursue other charitable endeavors.
Helping a particular individual or family, or a group of specific people whom you select, especially those who are facing health issues or other challenges. For example, you might add money to a medical fund for a specific co-worker. Or you might prepare a meal for a neighbor who has experienced a loss in the family.
Respecting a sustainable and regenerative environment. In the workplace, it means turning off lights, recycling aluminum cans and making an effort to use only recyclable supplies around the office.
Collecting necessities for people in need, like canned goods or used clothing. Food and clothing drives at the office are a great way for a company and its employees to do good during the holidays, or anytime of year.
Buying products and services that include a charitable element. For example, do you typically buy the brand of pasta that supports food pantries across America? Do you feel good when you know that a person across the world got a new pair of shoes, too, when you bought yours?
Telling your workplace colleagues about a favorite cause, whether that's recruiting people to fill a table at a gala or helping your children sell Girl Scout cookies by passing the order form around the office. The idea is that you are promoting a cause to encourage other people to support it, too.
A hands-on contribution of your time to an organized cause or a formal initiative that helps others. Examples of employee volunteering include serving meals in a soup kitchen, sorting clothes in a homeless shelter, helping out at a school, or picking up trash on the side of the road.
Being a member of a board of directors, committee, or a similar group with responsibility for ensuring that a community or civic purpose is carried out successfully. Many companies celebrate the employees who serve on boards of directors of local nonprofit organizations, join the board of a neighborhood association, joining a steering committee for a school fundraiser, or are part of a civic task force.
Supporting favorite causes by showing up in person. Employees frequently represent their companies by attending community events--5Ks, galas, auctions and golf tournaments. Sometimes, though, the best celebrations are the informal gatherings, like the impromptu parties in the company break room to honor a colleague's birthday or favorite charity.
Acting on a commitment to your own physical and mental health and wellness. The reason caring is important is because human beings are much better equipped to help others when they are also taking care of themselves.